Brief | Londis is a local convenience store in the UK. They wanted a unique family friendly in-store Christmas campaign!
Idea I came up with the concept of using a gingerbread character as their in store mascot. I worked with a 3D illustrator to bring my concept to life! POS was designed using the ginger bread character, animated in different poses to help customers around the store. The concept for the direct mail pack was a plastic cookie cutter allowing the customers to make tree decorations in the shape of a ginger bread man!