Brief | New event branding for Australia Day 2018 that can be used for three years and refreshed. Working with the strap line ‘Everyone, every story’.
Idea | The chosen design concept was taken from the Australian sun rise, crafting a set of small icons to make the whole sun. These icons were illustrations of everything that would happen on the event during the day. I created eye-catching gradients taken from tones in the sky for a sun rise.
Process | I was the lead designer for Australia Day for the past two years producing the brand concept for the campaign and delivering this large project through from brief to completion. During the process I worked collaboratively with a number of teams and external stakeholders, including; Sydney Opera House, events team, web developers, social media team, illustrators, printers, videographers and various managers.
Deliverables | Designing across a wide range of elements including; stage design, scrim design, posters, t-shirts, various street signage, lanyards, digital screens, press adversing, digital advertising, certificates, way finding signage, z-card map guides, information booths, videos, booklets, cushion design, flyers, posters, digital photos.
Key Skills | Creative concepts, design roll out, project management, art direction, finished art, managing designers.