Brief | To create the launch of the new Audi A3 in Australia, the campaign was to be rolled out across multiple mediums.
Idea | Using the arrow chevrons as a device that would go across the campaign.
Process | Designing the key pieces for the campaign and working with a team of studio designers, photographers and retouchers.
Deliverables | Lift wraps, billboards, dealership, TVC, press ads & direct marketing
Key Skills | Working with a copy writer to come-up with the key visual for the campaign, rolling out the campaign across various touch points, Art directing a photoshoot at Sun Studios, Art directing retouchers & studio team, working with editors on the TVC.